Online Feedback Form

Give your customers a voice and discover new ways to improve your business.

Simplify your workflows

Customer feedback is an essential part of growing your business. It can help you connect the dots between customer expectations and the experience they have with your products and services. But too many companies use a poor feedback collection process that makes it difficult for customers to provide their input quickly and effectively. Our easy-to-use online feedback form template can help you improve the user experience and collect better feedback that you can turn into new business initiatives.

Earn your customers' trust

Customers won't want to fill out a feedback questionnaire that's disorganized or clunky. With Formstack's drag-and-drop builder and intuitive design tools, you can customize this online feedback form template to achieve the right look. The best part? You don't need to know any coding or CSS. Easily add or remove fields, include your logo and colors, tweak fonts, and edit submit buttons to create a smooth, branded experience your customers recognize and trust.

Create unique experiences

Giving your customers a personalized experience will leave a positive impression and improve retention. You can customize this online feedback form for different customers by setting up submit actions that trigger after the form is completed. Route them to a personalized thank-you page that includes links to recommended content, or send them a confirmation email to thank them for their input and ask them to leave reviews on popular sites like Yelp. Making efforts to personalize your feedback collection process will make your customers feel like their time is appreciated and valuable.

Keep your team in the loop

Responding to feedback is just as important as collecting it. Use the Data Routing tool to keep your team informed and send out notifications every time a feedback questionnaire is submitted. Easily control when and to whom these emails are sent based on unique triggers. For example, you could route all negative feedback to your customer experience manager for follow-up or send submissions to different departments depending on how customers answer specific questions. This will help you keep up with feedback as it comes in and ensure customer needs and concerns are handled promptly.

Put your data into action

Don't let all the good feedback you collect go to waste. Formstack can help you make sense of your data with custom visual reports you can create and share in just a few clicks. Choose what data you want to display, and generate professionally-designed charts and graphs to compare trends over time. If you want to get a little more hands-on, take advantage of Formstack's many integrations to export data to other apps for further analysis. Send new email leads to your email marketing platform, update your CRM with new customer information, and so much more.

Formstack saves us tons of time on data entry and analysis and makes it simple for us to see, use, and share data across departments.
Lindsay Anderson
Project Manager at National Geographic Society

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